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conventional TV still rules, but online viewing is skyrocketing

Source: http://www.engadget.com/2012/01/07/nielsens-2011-media-usage-report–tv-netflix-android/ 2011’s come and gone, but Nielsen’s media report on the year remains. The latest figures from the year...

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Why Are TV Viewers Watching Ads? Not Because They’re Entertaining

source: http://www.marketingcharts.com/wp/television/why-are-tv-viewers-watching-ads-not-because-theyre-entertaining-35287/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink In an age of...

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Digital Set to Surpass TV in Time Spent with US Media

source: http://www.emarketer.com/Article/Digital-Set-Surpass-TV-Time-Spent-with-US-Media/1010096 Average time spent with digital media per day will surpass TV viewing time for the first time this year,...

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drag2share: Smartphone Users Are Spending More Of Their Time On Longer Videos

source: http://feedproxy.google.com/~r/businessinsider/~3/BgGBjHARAMA/smartphone-users-watch-longer-videos-2013-9 Mobile accounted for 12% of all hours spent consuming online video in June, according...

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No Spike in TV Tweets During Ads

source: http://www.marketingcharts.com/wp/television/no-spike-in-tv-tweets-during-ads-36798/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink Tweets influence ratings for some TV...

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